Made in the Midlands

Made In Group Helps Manufacturer Find Their PR Partner

The Partners Group & Micro-Mesh

Made in the Midlands member Micro-Mesh Engineering has recently appointed Made in Yorkshire patron The Partners Group as their official public relations partner. Experts in building brand awareness for manufacturers, The Partners Group will be helping the company’s Filter Finder division to expand their customer base. The partnership came about after an introduction made at a Made in the Midlands networking event. 

Based in Nottingham, family run business Micro-Mesh specialise in the manufacture of hydraulic and air filters. Established in 1968, the company has become well-placed to produce bespoke filters to client specifications. The company also supplies a complete range of standard products from its 40,000 sq/ft manufacturing facility based in Nottingham. 

In December 2020, Micro-Mesh launched FilterFinder, a long awaited project accelerated by the pandemic. The e-commerce platform allows customers to purchase hydraulic filters online with a staggering range of over 600,000 part numbers from more than 1,000 OEM’s, and receive them in as little as 24 hours. Over the past year, FilterFinder has grown to be one of the UK’s largest filter cross-reference databases.

James Underwood, Managing Director of Micro-Mesh, met Karen Tinkler, Director at The Partners Group at a Made in the Midlands networking event back in 2021. As like minded businesses part of the same manufacturing group, a level of trust was already initiated. Following this meeting. James introduced The Partners Group to his son Elliott, who heads FilterFinder, and the relationship grew from there.

Elliott said: 

“Made in the Midlands and Made in Yorkshire allows like minded people to come together and share best practices. Whether it be a company’s successes or failures, there is always something to learn from the business leaders within the membership. We are currently making a large investment into robotics in manufacturing and knowing other MiM members have had similar experiences it’s great to draw from their knowledge where possible.”

The Partners Group are well-placed to help with the PR, communications and digital needs of FilterFinder after working with similar businesses throughout their  34-year history. Their clients include other made members such as Industrial Lubricants manufacturer ROCOL based in Yorkshire. 

Elliott continued:

“The Partners Group has been a brilliant agency to work with, they are very committed to learning about our business. They visit in person every month, regardless of the fact they are based in York, and they’re always interested in being updated on what is happening within the company. We are really enjoying working with them.” 

So far The Partners Group has helped FilterFinder to find new leads for the business, gain exposure in relevant magazines and publications and segment customers to target past clients and reach new markets. 

The Made in Group, consisting of Made in the Midlands and Made in Yorkshire, is a manufacturing cluster facilitating over 400 manufacturers and related businesses within the Midlands and Yorkshire. The group includes the likes of Kuka Robotics, Jaguar Landrover, BAE Systems, Schneider Electric and more. 

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