Tuesday, 8 March at 08:30am
• Steve Crow, Strategy Director at Clarion will share over 35 years’ experience in strategy and sales. His topics will cover how to differentiate yourself; how to analyse, segment and target the market; and how to add value.
• Karen Tinkler, Director at The Partners Group will discuss how you can understand your target market’s pain points, shape your message and communicate this to your audience.
• Shaun Heys, Marketing Communications Manager at ROCOL will provide a real-world example of what segmentation looks like in a UK manufacturing business and how it guides sales and marketing strategy.
Elizabeth House, 13-19 Queen Street, Leeds LS1 2TW
If you have any questions, please contact alanta.foley@
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