Made Masterclass

The first In-Person Masterclass (Yorkshire): Strategy to sales in manufacturing

The first In-Person Masterclass (Yorkshire): Strategy to sales in manufacturing

Tuesday, 8 March at 08:30am


Made Masterclass

Sales and marketing communications are the lifeblood of a successful entrepreneurial manufacturing business. It is important to segment your market, prioritise your efforts and engage with potential customers in relevant and  meaningful ways. But how do you build an effective sales strategy, ensure that you reach your target audience and  deliver the best results?
Bringinging together expertise of patrons and members of the Made in Group this Masterclass includes representatives from MIY patrons Clarion and The Partners Group and member - Rocol. Guest speakers include:

• Steve Crow, Strategy Director at Clarion will share  over 35 years’ experience in strategy and sales. His  topics will cover how to differentiate yourself; how  to analyse, segment and target the market; and how to add value.  

• Karen Tinkler, Director at The Partners Group  will discuss how you can understand your target  market’s pain points, shape your message and  communicate this to your audience. 

• Shaun Heys, Marketing Communications Manager at ROCOL will provide a real-world  example of what segmentation looks like in a UK  manufacturing business and how it guides sales  and marketing strategy. 


Elizabeth House, 13-19 Queen  Street, Leeds LS1 2TW 

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